GUANGZHOU: Thirty-eight Pakistani companies are taking part in the 140th China Import and Export Fair, commonly known as the Canton Fair, as exporters seek new buyers and opportunities in international markets.
According to a statement issued by Pakistan’s Consulate General in Guangzhou on 1 November, 18 of the participating companies are sponsored by the Trade Development Authority of Pakistan (TDAP).
The businesses are displaying products ranging from home textiles and sportswear to kitchenware, healthcare goods, skincare products and stationery.
Pakistan’s Consul General in Guangzhou, Yasir Iqbal Butt, visited the Pakistan Pavilion during the third phase of the exhibition, accompanied by Trade and Investment Counsellor Muhammad Imran.
The officials met exhibitors, examined products on display and discussed their experience at the fair.
Exporters report interest from buyers
According to the consulate, Pakistani exhibitors expressed satisfaction with the response from international buyers and reported receiving promising business enquiries.
The statement said some participants expected those contacts to lead to export orders. However, it did not provide a confirmed value for new contracts or sales resulting from the exhibition.
Butt assured participating companies of continued government support for attending international trade exhibitions and expanding their access to overseas markets.
He said the Canton Fair offered an opportunity for Pakistani businesses to establish commercial relationships and reach customers beyond their existing export destinations.
The exhibition brings together manufacturers, traders and buyers from numerous countries, making it a major platform for businesses seeking international distribution arrangements.
Pakistan seeks wider export opportunities
The 2026 edition of the fair coincides with its 70th anniversary and the 75th anniversary of diplomatic relations between Pakistan and China.
The consulate said Pakistani participation reflected the economic relationship between the two countries and efforts to increase business-to-business engagement.
For participating exporters, the immediate objective is to turn interest from international buyers into orders and longer-term commercial relationships.
The government has identified export diversification as an important economic priority, including efforts to help Pakistani companies enter new markets and expand the range of products sold abroad.
While the consulate’s announcement points to encouraging initial feedback, the commercial outcome of this year’s participation will depend on whether business enquiries translate into confirmed transactions.